It's so nice to meet you.
Helina is a Senior Strategist from Dallas, TX based in Brooklyn, NY. A University of Southern California (USC) grad with a major in Sociology and a minor in Music Industry, she has always been curious about what makes culture move.
After spending college interning at her dream companies like Roc Nation and Universal Music Group, she was keen on diving deeper into the world of strategy but required an arena with broader reach and opportunity.
Enter: the world of all things brand.
With a shift into advertising/marketing, Helina has spent the last 5+ years exploring the intersection of brand, culture, and consumer through work in experiential, content, influencer, and 360 brand strategies.
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Outside of work, Helina is a proud ambivert, finding the balance between a Cab Sav in one hand and an oat flat white in the other. She's an INFP, a pescatarian, and a proud mom to the cutest silver tabby, Sheba.
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(Pro tip: Check out her Spotify playlist linked in the menu for her current tune rotation.)